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Profile

Greg Herder is the co-founder and CEO of Hobbs/Herder Training and Hobbs/Herder Advertising. Greg Herder is recognized as one of the foremost authorities on professional services marketing and training.

Greg is known for his dynamic speaking style and the impact on productivity of his Mega-Marketing, The Gateway and Mega-Managing seminars and other programs on the subject of cutting-edge of marketing through social media like Facebook and Twitter.  Herder also serves as a trusted consultant to many of the industry’s top professional services companies.  Blending humor, practical advice and solid expertise, Herder possesses an extraordinary ability to educate people on how marketing can be applied to create winning campaigns that dramatically increase sales productivity.  

Many, including Realtor® Magazine, credit Herder, as the pioneer of personal marketing in the real estate industry.  Greg Herder joined forces with Don Hobbs, and Janet Herder in 1986 and they started Hobbs/Herder Advertising.  Today, Hobbs/Herder has grown into two distinct entities: Hobbs/Herder Advertising, the nation’s largest, full-service advertising agency, dedicated to creating marketing materials for professional service providers, and Hobbs/Herder Training, a renowned training and educational firm, speaking to thousands of professional service providers across North America every year through energetic, innovative seminars.

Herder has had an incredibly positive impact on tens of thousands of professional service providers over the years.  As passionate as ever about this mission, Herder speaks to tens of thousands of professionals annually, sharing his ideas about how to create and use relationship building web sites, personal prospecting brochures and social media and blogs and many other lead-generating systems and techniques.  Greg has conducted over 1500 one, two or three day seminars over the past 21 years and is a professional member of the National Speakers Association (NSA).

Greg graduated cum laude from California State University (CSUF) with a BA in psychology and earned his MBA from the University of California Irvine (UCI). He is currently a part-time Professor at California State University Fullerton. He is also actively involved in UCI’s Center for Real Estate.