What is your disciplined approach to listening to customers and translating their wants and needs into products and services? Several companies really have no real disciplined approach to satisfying their customer. And those that do, usually fail to have the correct measurements to keep them on tract...
How do you document what the customer wants and make sure that those desires remain the focus of your customer service efforts? The answer is by developing a Customer-Driven Improvement Model. Several companies have adopted this process with great success and have established not just customers, but "loyal" customers. The focus of this type of model has to ensure the products and services that are delivered by your organization reflect the wishes of the customers.
Many companies and organizations say they are customer-driven, particularly with respect to customer servic








