The other day I was sitting in Starbuck's coaching a prospective client who was sharing her concerns about marketing. "It makes me feel greasy" she said while scrunching up her face and wiping off her arms as though she literally had slimy, sticky animal lard all over them. "I also believe that people should just know I'm great and there is nothing more to it! They should just know that I'm going to help them get where they want to go with my services. If they don't see how fantastic I am, well then they can just walk!" She paused for a moment and then stated, "I do realize however that I have no choice, and must market if I want to gain more customers, make more money, and keep my business open but how do I do it without having these nasty feelings?" I shared with her that if we altered her present perspectives on marketing and got her more connected to how she wanted it to be, it actually could feel easy, fun and less "greasy.&quo
