Some people believe that business is about the bottom line ... money. But the real purpose, goal and pursuit of business is the creation of ongoing relationships with ideal customers, clients who continue to pay for the services you provide, for weeks, months, years and even for life.
How do you, as a business developer, locate such ideal clients and convince them to choose your services, over and over again, despite any attractive offers from your competitors?
The answer is quite simple. Provide the best service. Give more than what is asked for and more than what is expected. Maintain an honest, professional and ethical standard that cannot be tampered with. Let go of the clients who do not truly value what you have to offer. Focus your attention on those who appreciate your services. Encourage them to recommend you to others through testimonials and word of mouth. Keep your business in the f










