Personal Branding is YOU!
What do people think about, when they think about YOU? Your qualities and charactoristics are what people have in mind when they think about you. These could be good OR bad qualities.
You need to develop your brand as positive, giving, and professional before others brand you. You can imagine the branding of a steer and what that must feel like.
I organized developing your personal brand into a 5 step system of recognizing and developing your Beliefs, Representing those beliefs, staying in control of your brand (Autonomy), Networking your brand and Differentiating yourself from others. This is The B.R.A.N.D. System.
I will touch on each of the steps in future Blogs.
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