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OK, I’m not trying to be flippant here. The news is bad. Very good people have been hurt and swindled by very people. Innocent people are losing their jobs and their savings. But I repeat, as a business person, what has this got to do with you?
Even in a down economy, life goes on. People still need goods and services. You provide those goods and services. You are the best at what you do. You have no competition. I mean that. You have insight, knowledge, life experience and talents that are unique to you and no one else in the Universe. You are positively amazing and your clients love you. They tell all their friends and neighbors about you. In short, they know you, like you and trust you. They need your services. The economy doesn’t matter. If you believe that, then you will inspire others to hire you and/or buy your products. If you don’t believe that – worry about the economy, worry about the competition – well then, good luck because you get what you think.
I teach my clients a new and extremely powerful way to define their ideal customer. Here it is and I urge you to commit it to memory:
Your ideal client is someone who:
1. Already appreciates the value you bring
2. Is willing to pay you a fair price
3. Has the money to pay you.
That’s it. Can you see that the definition of your ideal client has nothing to do with the economy? Rain or shine, crash or boom, your ideal client is out there, waiting to avail themselves of your unique abilities.
OK, there’s one more very important thing you must know. Being successful in this current economy is something to be extremely grateful for. You are attracting customers. You are grateful each and every day for the fact that you recognize your unique client attracting qualities AND your clients are there for you. There is no room in this equation for arrogance for your success or lack of compassion for others that are not doing so well. Be compassionate for others suffering WHILE you are being grateful for your success. Do what you can to help others. The true secret of success is having a grateful heart AND a generous spirit. No scarcity thinking allowed. Remember, you have no competition.I wish you all the clients you can and will attract – even in this economy.